Identity & Personal Branding
Redesign or creation of your identity
The logo allows you to stand out from your competitors,
to professionalise and gain notoriety!
It is a important step in the development of your business.
In order to achieve a visual identity that reflects your personality, your graphic charter and your logo must be striking. The brand image of a company is a real imprint. We will assist you in creating your logo, in the choice of message, colours, shapes and fonts. A well thought-out and well-designed logo will guarantee a solid and lasting brand identity.
The graphic charter is the support that codifies your communication (use of the logo on different media, colour codes, etc.). It makes you autonomous and allows you to keep a coherence in your communication.
In order to work on your project in the best possible conditions,
it is important to plan it in advance.
The essential
Logo design- A consultation and a preparatory questionnaire
- 3 to 4 logo proposals + 1 wave of retouching + 1 email signature.
- Delivery of a complete file (logo in jpg, png, eps, colour variations, etc.).
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- Delay: between 2 and 3 weeks
The Precious
Logo design + Mini-graphic charter- A consultation and a preparatory questionnaire
- 3 to 4 logo proposals + 2 waves of retouching
- 1 social network profile photo and 1 email signature
- A brand board (1 A4 file) containing the colour palette, typography and logo variations.
- Delivery of a complete file (logo in jpg, png, eps, colour variations, etc.).
The Integral
Logo creation + complete graphic charter- A consultation and a preparatory questionnaire
- Archetype and brand strategy
- 3 to 4 logo proposals + 2 waves of retouching
- 1 social network profile photo and 1 email signature
- A brand board including the colour palette, typography and logo variations.
- Layout of a complete charter (prohibitions and logo protection zone, rules of use, branding and simulations on a choice of 4 media) >> Insertion of, for example, stationery (business card, email signature, letterhead) / 3 to 4 "thematic" models for social networks / clothing* / pocket folder* / kakemono* / POS*, etc., depending on the company's real needs (excluding publishing).
- Delivery of a complete logo file (jpg, png, eps, colour variations, etc.).
- Delivery of an HD PDF file of about 20 pages. Price excludes the purchase of art and typography.
- Mockup previews. These visuals do not result in the delivery of source files, nor files for printing.
Naming
Name search- A consultation and a preparatory questionnaire
- Comprehensive work on archetype and brand strategy
- Selection and presentation of 5 names + 1 wave of modifications
- Checking availability
- Validation of a proposal
What is the graphic charter ?
The Brand Board
The Brand-Board (or mini-graphic chart) is an A4 document summarising the logo that has been validated, its format and colour variations. L'ambience & colorimetry The logo is designed to be used according to the target and the activity. The typographies used, and also a possible search for illustrations / pictograms that can be associated with it.
This is a basicformat to be kept precisely for the company's identity.
The Brand Guidelines
The Brand Guidelines (or the complete graphic charter) will be drawn up following the validation of the logo. It contains the rules for using your logo/ colour codes / typographies / variations / minimum dimensions of the logo, etc... Insertion of certain necessary supports such as stationery, some visuals for your social networks. And also different simulations on your potential communication supports, such as POS, covering, goodies, etc.
The graphic charter is the medium that codifies your communication. It makes you autonomous and allows you to keep a coherence in your communication for the future. A very complete document to be treasured.
You can also choose to add to this service, a declination on your communication supports. You can find our services "on this page ". All you have to do is ask for it when you contact us and it will be added to the quote. We have several solutions in order to adjust the service according to your needs.
What is our work process?
Contact
During an initial telephone or physical meeting, we will listen to and analyse your project. Together we will fill in a questionnaire in order to specify your request.
Proposal
A commercial proposal will then be presented to you. Once accepted, a deposit will be requested as well as the signature of our contract in order to secure the project.
Design
This is the time when you let yourself go! According to the established schedule. The team starts work. All you have to do is wait for the visual mock-ups.
Corrections
Depending on the package chosen, one or two rounds of refinements are included. If additional modifications are required, they will be charged at the hourly rate. Your quality feedback ensures that we achieve our goal efficiently!
Finalization
Once we have finalised your project, we will send you the high resolution files, so you can start using them! Follow-up with the printer can be done if requested at the time of ordering. The invoice for the balance will then be sent to you.