BloG
Find here all the articles on the subjects of communication in its entirety, the news not to be missed, reflections, etc.
Eco-design: a practical guide to responsible communication
C'est une préoccupation croissante pour nombre d'entreprises aujourd'hui : trouver le bon équilibre entre leurs aspirations économiques et les enjeux environnementaux. C'est d'autant plus essentiel que les consommateurs sont de plus en plus...
SOUND MARKETING & PODCAST for your identity!
Le marketing sonore également, connu sous le nom de “branding sonore” ou “d'identité sonore”, est une stratégie de marketing qui utilise des éléments sonores tels que des jingles, des musiques, des voix-off, des podcasts, et des effets sonores...
THE NAMING
Lorsque vous lancez une entreprise, un produit ou une campagne marketing, le choix du nom de marque peut sembler anodin. Cependant, le naming est l'un des éléments les plus importants pour la création d'une marque forte et durable. En effet,...
Brand identity: why is it essential for any company?
In life and in general, everything is perception. Whether we like it or not, our unconscious judgement on what we see or hear about is made from the first seconds. It is the famous "first...
The difference between a mini-graphic charter and a complete charter
The difference between a mini-graphic charter and a complete charter Every day, the thousands of visuals shared on the net and networks confirm the important impact that image has on each and every one of us. Branding strategies are increasingly...
How to give an effective briefing to your communication agency?
How do you brief your communications agency effectively? During the first contact, your communications agency needs to know everything about you. To get the best possible service, there's only one watchword: "Know yourself!" The little...
The briefing: an essential part of the client-provider relationship
ODG-KOM, a creative studio specialising in brand identity, explains the importance of the briefing for the creation of a visual identity or for the creation of the graphic universe of a brand as a whole.