Mamilafé

identity redesign and communication strategy

Identity and graphic charter

Mamilafe, baby food, healthy, organic products grown locally on Reunion Island. The aim is to promote proximity, product quality and the well-being of little ones. 

The company had to call on several small hands for its identity, without having any real structuring and a bit lost, it didn't know how to manage its networks and its identity. We therefore proposed a restructuring of its graphic charter first, then of its communication through a complete digital strategy. 

Communication strategy

The team created a 360° communications strategy to maintain the company's editorial line, and thus improve brand awareness.

Feed instagram

A glimpse of the work carried out on the instaram feed's visual grid to maintain the brand's identity: very colorful and punchy. Post templates were proposed under different themes, allowing the customer to be autonomous. 

Photo shooting

Thanks to our team and our partners, we were able to offer the brand a top-quality photo shoot! Beautifully staged packaging to showcase on the brand's social networks and website.

Newsletter creation

Here are 2 newsletter templates that you can use, duplicate and modify to communicate with your loyal customers.

From the graphic charter, to the photo shoot, to the creation of a feed for the social networks, and finally to the creation of the newsletter...
A colorful, dynamic collaboration that's sure to give us a boost for the year!