Sun7
Redesign of identity and communication mediaIdentity redesign
Redesign of the brand identity for SUN 7, a well-known brand on Reunion Island with its various pool and spa stores. Strategic work carried out upstream enabled us to reposition the brand's desires. A strategic step after 20 years in business to modernize the image while preserving the trust and familiarity of our existing clientele.
By retaining the brand's emblematic colors, we ensure visual continuity that maintains a recognizable identity. However, we wanted to give it a fresh, modern touch, by simplifying it and adapting it to current design trends. Clean lines, elegant shapes and contemporary typography will be used to rejuvenate the logo, while retaining its timeless essence. The redesign is aimed at strengthening their market position and attracting new customers.
Media variations
An essential step to reinforce brand image and ensure visual continuity and immediate identification of the company. A variety of media, including sales brochures, social networking visuals, business cards, home show scenography (interior and exterior stand design), and vehicle wraps. A comprehensive job to reinforce the company's positioning as a benchmark in the sector.
La Presse
"Which do you prefer? Spa or pool?" Creation of a press ad to help readers immerse themselves in the brand's soothing universe.
The company is celebrating its 20th anniversary! It was important to mark the occasion and offer them an oasis of pleasure to share moments of happiness with their loved ones.
Covering
Vehicle wrapping was obviously one of the media to be used. In keeping with the idea of harmonizing identity, vehicle wraps were created to immerse customers or future customers in the brand's world. By keeping to the brand's colors, the covering remains visible and recognizable from afar.
