by Odeline | Sep 4, 2023 | Uncategorized
It's a growing concern for many companies today: finding the right balance between their economic aspirations and environmental issues. This is all the more essential as consumers are increasingly...
by Odeline | Sep 4, 2023 | Uncategorized
Sound marketing, also known as "sound branding" or "sound identity", is a marketing strategy that uses sound elements such as jingles, music, voice-overs, podcasts, and sound effects to create a...
by Odeline | Sep 4, 2023 | Uncategorized
When you're launching a company, a product or a marketing campaign, the choice of a brand name may seem trivial. However, naming is one of the most important elements in creating a strong and lasting brand. In fact, a...
by Odeline | Nov 9, 2022 | Uncategorized
In life and in general, everything is perception. Whether we like it or not, our unconscious judgement on what we see or hear about is made from the first seconds. It is the famous "first...
by Odeline | Nov 9, 2022 | Uncategorized
The difference between a mini-graphic charter and a complete charter Every day, the thousands of visuals shared on the net and networks confirm the important impact that image has on each and every one of us. Branding strategies are increasingly...
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